The choice of dental plans to accept can influence the attraction and retention of patients. This is because patients want to be able to utilise their dental and medical benefits so they will obviously be drawn to a practice which accepts their insurance policy.
Some patients will have employee benefits and others will have their own personal or family health insurance policy. The more policies a practice is able to accept, the greater the likelihood of new patients signing up. Dental procedures at a local dentist can be expensive, so patients will naturally want to use their policy towards the cost of treatment wherever possible. And patients will also have time limits on their allowances, so may need to schedule appointments and procedures ahead of time.
Some insurance schemes are more preferable than others for dentists but many dentists choose to accept all main insurance policies. Insurance companies include Care Credit, Delta Dental and many others such as Denplan and Bupa. Some dental practices also create their own monthly retention dental plans which charge a fixed monthly fee for dental care and a level of cover.
The best dental practices will also help patients with insurance forms and claims, often liaising with the insurance company on behalf of the patient. Dentists should also note the huge demand for invisible orthodontic treatments such as Invisalign clear aligners, which has resulted in a greater dental insurance usage and claims to fund the cost of treatment.
As medical, dental and orthodontic cover can be used towards the cost of orthodontic treatment, the huge international popularity of Invisalign treatment worldwide has resulted in greater take up of dental insurance plans, and claims to use cover towards the cost of treatment. This is because insurance cover and allowances can be used for orthodontic treatment in general, which includes Invisalign clear braces.
Practices should ensure they accept as many dental plans as possible, especially if they offer private dental treatments including orthodontics. This will increase the accessibility, affordability and take up rate for treatment. If a practice is not accepting all the major dental insurance plans, they should liaise with the insurance companies as soon as possible so that arrangements can be made. Practices should display logos on their website and in practice waiting rooms, and brief staff so that patients are aware of the insurance policies which are accepted by the practice.
This will ensure patients do not turn to another practice simply because their own insurance plan is not accepted. As this would lead to lost patients and greater costs for a practice.